3min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Kat Cole – How to Operate: Lessons in Brand, Distribution, and Leadership - [Invest Like the Best, EP.184]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Is There a Difference Between a Brand and a Consumer Brand?

Cinnabon has expanded its cinnamon roll brand into coffee creamer, ice cream and briars. "There is such a thing as acreediv ubiquity if you do it right," says sinabon CEO Diane Ghilarducci. It's either virtuous or vicious when you start extending the brand,. But theyre is a way to actually strengthen a brand as it shows up in more places....

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