Reflections on Entertainment and Strategic Business Insights

In this bonus episode of Squawk Pod, the beloved “Roundball Rock” NBA theme song could make a return to NBC. CNBC’s Alex Sherman shares the latest on the rights to the iconic song and whether fans will hear it when the NBA returns to NBC starting in 2025. The Roundball Rock composer himself, John Tesh, heard us squawking about his song and reacted to it on his podcast. Tesh then joined Squawk Box to share his perspective on the likelihood of a rights deal and his song making a comeback.

In this episode: 

Alex Sherman, @sherman4949

John Tesh, @JohnTeshMedia

Becky Quick, @BeckyQuick

Joe Kernen, @JoeSquawk

Andrew Ross Sorkin, @andrewrsorkin

Katie Kramer, @Kramer_Katie