How to Stand Out in a Competitive Market

When you have a really good compelling brand story, that can blast throughout the entire journey of a brand company. Because content is also a factor of what setting Wildflower apart because you are in an industry that has a lot of competitors and there's a lot of tech accessory makers out there. So I think it definitely adds to that differentiation factor. But yeah, speak to us about being in this market that is very competitive and saturated and yet you're able to stand out.