RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25
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How to Calculate the Goals for the Revenue R&D Framework?
The revenue R&D projects are based on what is needed to achieve the ROI. At minimum, at the max, you're going to need $600,000 in hero standardized pipeline for a program that has one-to-one positiveROI within six months. The whole frame of this is looking at it as the ROI of the overall project rather than how much we spent in month one and how much did we get back. When you do it that way, it means that you're in full execution mode straight away. It kills innovation. And if a team comes and says, hey, we want to do this, Oftentimes because they don't look at these things
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