Why That Worked  – Presented by StoryBrand.ai cover image

#91: Hate Selling? Here’s the Sales Framework You Need

Why That Worked – Presented by StoryBrand.ai

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I Hate My Brother

In your elevator pitch and sales letter, what is it stake? And so our shef needs a talking point to paint both the negative and positive stakes. We started with a problem: Do you know how families don't eat any more? Then we built an athome solution that positioned our product as the healthy solution. Your eyes are going otonglink before you go off to college! You can't get those dinners with your kids n gone very many times. That's box four and box five, yellow and blue on your on lined salescrip.

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