I Hate My Brother

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In your elevator pitch and sales letter, what is it stake? And so our shef needs a talking point to paint both the negative and positive stakes. We started with a problem: Do you know how families don't eat any more? Then we built an athome solution that positioned our product as the healthy solution. Your eyes are going otonglink before you go off to college! You can't get those dinners with your kids n gone very many times. That's box four and box five, yellow and blue on your on lined salescrip.

If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for sales, you can stop pushing products and start inviting customers into a story instead.

In today’s episode, Donald Miller introduces you to the The Customer is the Hero sales framework. When trying to sell, many people make the mistake of positioning themselves as the hero. But what your customers are looking for is a guide who can help! Listen in to learn a 5-step framework that will give you talking points for every sales conversation and help you make your customer the hero while you become the trusted guide who can help them.

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

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