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We explore the critical decision of whether to quit a YouTube channel, pivot, or persevere through algorithmic changes and seasonal downturns. Through success stories, personal experiences, and practical advice, we break down the emotional and strategic aspects of these tough creator choices.
• YouTube updating monetization policies on July 15th to better identify mass-produced and repetitious content
• New analytics breakdown showing more detailed viewer information (new, casual, and regular viewers)
• David's inspiring success story of starting a weight loss channel that transformed his life and built a supportive community
• Summer typically brings significant viewership declines across many content categories
• The general rule: same/similar audience = pivot; completely different audience = new channel
• Pivoting typically means fighting against your back catalog and can lead to months of negative growth
• Starting a new channel means building from scratch with potentially very low initial viewership
• Unlisting or privatizing high-performing old content can significantly speed up a successful pivot
• Even YouTube experts struggle with emotional attachment to their own analytics when pivoting
If you're struggling with the decision to pivot or start fresh, send us your channel details at theboostvidiq.com and we might feature your case in our upcoming studio episodes.
