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3min chapter
40- Testing Business Ideas with David Bland
d.MBA
How to Design a Good Experiment
The book has 44 different experiments cataloged with the taxonomy of what kind of risks they address. They also have strength of evidence, runtime, setup time, cost and just an overall description of what you can measure. So it's more like a textbook than anything else,. It reminds me of game storming or innovation games or some of the other books out there but it's much more focused on experimentation.
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