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549:Creating a Brand that Connects with People with Kasey Johnson & Regan Nix of Blue Pencil Collective

Business of Architecture Podcast

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Organic Growth and Brand Identity Evolution at Blue Pencil Collective

Exploration of Blue Pencil Collective's organic brand growth and identity evolution over seven years, including challenges faced, personality discovery, and transformative impacts on operations. The chapter also covers similarities with client creative processes, milestone achievements, brand archetype discovery, creation of marketing assets, and the importance of a holistic brand approach.

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