The Importance of London for Uber's Global Strategy

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Brian McKay: How important is it to Uber in terms of their global strategy to have a presence in a place like London? He says the regulations that you see at any given point in time aren't absolutely fixed. "I think most people anticipate that there'll be resuming use of Uber once it becomes safe to do so"

Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.