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Global Growth Needs a Local Approach

HBR On Strategy

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The Importance of London for Uber's Global Strategy

Brian McKay: How important is it to Uber in terms of their global strategy to have a presence in a place like London? He says the regulations that you see at any given point in time aren't absolutely fixed. "I think most people anticipate that there'll be resuming use of Uber once it becomes safe to do so"

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