How can global businesses best account for local conditions as they grow? Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run.
He tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.
Key episode topics include: competitive strategy, global strategy, government policy, regulation, disruptive innovation, new markets, transportation, competition policy, ridesharing, growth strategy, technology, ethics, antitrust.
HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.
