2min chapter

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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

Business of Apps Podcast

CHAPTER

Should I Go With PR or Not?

I'm sorry to say if this is another calculator app or node-taking app, it may not take off at all being PR. It's got to be something about making significant dent in people's lives, hopefully for the better. You can end up getting lots of coverage if you're a top-top celebrity but I really mean the royal family can Kardashian at this kind of level. Even famous and inverted comers, entrepreneurs are probably not going to get loads of coverage compared to more lifestyle celebrities.

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