
Media Circus of the Century, BuzzFeed Buzz & Sleeping with Your Phone
Mixed Signals from Semafor Media
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Authenticity in Marketing and the Role of AI
The chapter delves into the importance of authenticity in modern marketing, particularly in connecting with Gen Z consumers. It discusses the necessity for brands to stay true to themselves and avoid overdoing marketing efforts to build trust. The conversation also explores the current hype and ethical considerations of AI in creating authentic content.
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