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Is Twitter Leaning Into Live Events?
The yard just signed a deal to do live streaming with commentary with one of the networks. So yeah, I think I think Twitter leaning into live is is super interesting. And maybe even it's it's algorithmic. It's not even necessarily Andrew Schultz. But if you're interested in the World Cup, there's a list of rooms of people who are live watching the World Cup or whatever it is. Like whoever has the most viewership, the most amount of comments going on inside that room,. You may not know who the people are, but like that's the room.