104 - Invisible Marketing — with Jeff Lotman
The Futur with Chris Do
00:00
Enhancing Brand Visibility and User Experience
In this chapter, speakers discuss the shortcomings of a website's visual content and the importance of engaging visuals to better showcase case studies and partnerships. They explore the concept of invisible marketing and effective branding strategies, illustrating these ideas with the example of Vicks VapoRub's successful product extension. The conversation concludes with insights on the value of brand licensing and the role of continuous feedback in improving marketing practices.
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