How to Pitch a Cold Plunger

With climate change, I think the hot tub has seen its day and that we are going to at some point in the next 20 years, there's going to be more cold plunge going on than there are like hot tubs. The really hardcore people stay in 10, 15 minutes but if you just go in for like a couple minutes, it's good. We were at a festival all weekend with 100 degrees and there was this shower that was just connected straight to the river with that seemed to have had some sort of runoff from the glaciers or something. And it was so cold and you would just overheat and then drop yourself in there for 30 seconds. So yeah, yeah, for cold