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Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF

DTC Podcast

CHAPTER

Evolution and Strategy of Ad Buying on YouTube

Exploring the transformation of ad purchasing over time, with a focus on leveraging YouTube as a search engine and understanding the distinct content needs at different stages of the marketing funnel. Highlighting the effectiveness of influencer-led videos at the top of the funnel and user-generated content for showcasing product benefits in the middle of the funnel.

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