The Importance of Car Play

Ford CEO Jim Farley said, quote, 70% of our Ford customers in the US are Apple customers. In terms of content, we kind of lost that battle 10 years ago,. So like get real with it, because you're not going to make a ton of money on content inside the vehicle. The reality is people want car play. They want Android Auto. That's it. Don't bet against the smartphone.

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