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TikTok Trends with Psychologist Robyn Koslowitz: Labubus, Cold Play Jumbotron, Post Traumatic Parenting

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The Psychology Behind Unboxing Trends on TikTok

This chapter explores the viral trend of unboxing blind boxes on TikTok, emphasizing the psychological thrill tied to anticipation and dopamine responses. Through personal anecdotes, it illustrates how these experiences resonate emotionally with both participants and viewers, highlighting their impact on consumer behavior.

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