How to Make Your Videos Relevant to Your Audience

The idea is how do you make it relevant to your viewer? And we never want to trick people because if you try to trick someone, they're going to be like, Oh, I know that wasn't really personalized for you. It's just about being efficient and personalizing when needs to be personalizing, but automating everything else. To me, it's still very powerful. I think when people use it, they instantly see better results. But like behavior change is hard. That's something that we're talking about. How do we help people know what to say and help people create good content?"