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[Best of 2022] #102 - Building Inspired & Empowered Product Teams - Marty Cagan

Tech Lead Journal

CHAPTER

The Inconvenient Truths About Product

In his new book, "Loved and Transformed," Marty Greene explains why building the right product matters first. He says in most companies that aren't very good at making products, they waste their time on roadmaps which are never going to deliver any results. That leads to 90% of a company's work being wasted by engineers who don't understand what customers really want.

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