
Dr. Jaquish: Weightlifting is a Waste of Time
A Stern Talk
Building a Personal Brand and Fitness Lifestyle
The chapter delves into the concept of personal branding in business, drawing parallels to technology history and the success of Steve Jobs at Apple. It explores the creation and promotion of the X3 fitness device, highlighting the necessity for a portable workout solution and the shift towards selling a lifestyle rather than just fitness.
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