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The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

The Retail Pilot

CHAPTER

Navigating Brand Evolution and Innovation

This chapter explores the intersection of technology and consumer investment, focusing on innovative strategies within various sectors such as AI and branding. The discussion highlights the challenges of rebranding while maintaining brand heritage, using examples like Supergoop and LeVan Bakery. It also touches on the dynamic nature of the branding landscape and the significance of staying relevant against evolving competition.

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