What's Happening in the Trough Phase?

The better job you do it the promotion when you initially launch a post, the more dramatic the trough phase looks. It could actually skew the data later on, where even if you hit the growth phase and are growing at that like five or six or seven week over week, it doesn't really look all that great until six months or a year later. In the grah, when you hit the plateau phase, it starts to look a lot less exciting than the growth phase. But it's actually something to celebrate because it means you've basically maxed out on the rankings or the traffic you're going to get for the keywords that you ere targeting.