Marketing mess de brand says things for coming on to day. Scott miller, what a great conversation. I think you just made a lot of people a lot of money. The book, again, is marketing mess to brand success. 30 challenges to transform your oganizations brand, or your own brand. And then it goes right back again to the very first thing you said, listen. Start listening to customers. They will tell you where they're herding. And then you can go find a product. If you can connect your product to their pain, you'll be in business forever.

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