11min chapter

On The Market cover image

How to Know Whether You’ll Scale (or Fail) in Real Estate

On The Market

CHAPTER

Navigating Growth in Real Estate

This chapter explores the psychology and challenges of scaling businesses in the real estate sector, comparing it to the management of multiple puppies. It addresses the phenomenon of 'Bigorexia,' where the pursuit of acquiring more properties leads to dissatisfaction and a loss of personal freedom. The conversation emphasizes the critical role of hiring the right talent, documenting processes, and understanding financial implications to create a sustainable and scalable business model.

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