Using Narratives in Your Product Development

Lead with things that people can immediately understand to provide value. You use the product for a couple o days, and you will shave up one hour of your day. That is a valua proposition that you use while you're doing a customer's service call or just a conversation. If you talk to somebody how they can quickly solve the problems using your product, they don't want to use your product. Mit: Just make sure that you use leading value propositions early and discuss those long term benefits later in the customer journey.