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2min chapter
Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
How to Build a Sales Page
A sales pitch needs a way for us to paint a picture of the entire market and our place inside that market. So we start with here's our point of view on the market. That starting point is a very, very strong way to start a pitch. Third thing is value. If you're doing a sales pitch and the core of that sales pitch is not the differentiated value that you could deliver that no one else can, then what are you doing? This is a bad pitch.
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