How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)
How the Fxck SEO Podcast
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How to Scale Search Fast
It's so tempting probably to just make your money pages and build links to those, the ones that convert. But now Google is seeing through the lens of authority and topical authority like this is becoming more important than you do actually trying to tackle a full topic. It's like I've seen some studies that try to correlate the idea of informational versus affiliate content. Does Google potentially penalize sites that have too much kind of monetized content? Hard to know if there's like an exact ratio to go for here.
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