We're going to be answering fourteen thousand u tube comments at once. In other words, t exactly. Let's start it off the top with like, company x, product y. How does it work? So you're your company x, you'r a te company, and you'r coming out with product y. I guess step one for them is, make the product, make the plan for the product, right? Ah, step two is, and the event to reveal the product be very secretive,. And then i guess the next step is to come up with this sort of a immediate plan. Not everybody, not every company does this, but to sort of give that product...