MAD MEN, But for Publishing
Book Riot - The Podcast
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How to Make a Podcast That Pays for Itself
The real work of making a podcast into a thing that pays for itself is getting it in front of enough people. I think the fact that gopnik writes about these very particular and concrete things like performing a magic trick raises all kinds of big stuff, he says. "I'm not entirely sure that this book makes sense in a pitch version in this regard" He thinks there's a world where you could become one of these categories or jokier than others who are interested in what can be learned from each other.
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