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What Most Brands Get Wrong About Retention - Feat. CEO of Upzelo

Chew on This - Digestable DTC Content

CHAPTER

Navigating ROI in Customer Loyalty Programs

This chapter analyzes the complexities of measuring ROI and conducting cost-benefit analyses for customer loyalty and membership programs. It emphasizes the significance of customer data, seasonal trends, and effective strategies for fostering brand retention, particularly for companies focused on one-time purchases.

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