3min chapter

Acquired cover image

Spotify CEO Daniel Ek

Acquired

CHAPTER

The Future of K-Pop

I think this is a broader trend, right? We're now living in a very global world when it comes to culture. At the same time, there's still a lot of local nuances, right? So it's this extremity that we talked about. On the one end, you have this super, super niches that exists. But then once every blue moon, one of these niches kind of develop into something that's actually quite sizable. And you kind of start realizing that maybe this has a global appeal on top of it.

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