15min chapter

How I Built This with Guy Raz cover image

Advice Line with Sadie Lincoln of barre3

How I Built This with Guy Raz

CHAPTER

Innovative Condiments: Branding and Entrepreneurship

This chapter reflects on Portland's entrepreneurial spirit while highlighting a unique condiment called Kachustard, created by caller Dustin Bowen. The discussion focuses on the importance of authenticity, effective branding, and product storytelling, along with the innovative ideas around packaging and market presence. Speakers emphasize the balance between humor and maturity in branding and offer practical advice for startups aiming to establish a distinct identity.

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