I Heart NY, TM
99% Invisible
00:00
The Limits of Design
New York State has created official spinoff logos like I pizza New York and I beach ball New York. It is now easier than ever before in human history to take something and change it just enough to make it your own. But there's a limit here. There will always be a baseline need for new ideas to break free of what's been done and say something truly original. Somewhere out there is a cease and desist letter waiting to tell you precisely that.
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