Ike's Bold Moves in the Toy and Entertainment Industries

This chapter explores the aggressive business strategies of Ike Perlmutter, particularly in the toy industry and his significant role in Marvel's survival during financial turmoil. It details his risky acquisitions, notably of Calico and Toy Biz, and the successful partnership with Avi Arad that revitalized toy sales. As Marvel faced bankruptcy, Ike's decisive actions, including aggressive cost-cutting and leveraging intellectual properties, ultimately transformed the company and set the stage for the superhero franchise's rise in Hollywood.

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