Decoder with Nilay Patel cover image

Why Automattic CEO Matt Mullenweg went to war over WordPress

Decoder with Nilay Patel

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Evolving CRM and Communication Tools

This chapter examines the integration of personal CRM tools with small businesses and e-commerce, highlighting platforms like WordPress and innovative tools such as Clay and Beeper. It addresses the shifting landscape of communication applications, exploring user experience, revenue models, and the need for distraction-free environments in digital interactions. The discussion emphasizes the importance of establishing direct audience relationships amidst evolving media platforms and the challenges faced by traditional media in adapting to these changes.

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