How to Build Child Themes Off of 20 Ten

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the new Macs.

Top Takeaways:

• Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge more
• Niching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you.
• It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.

Show Notes:

• Tara Claeys
• Tara on Linkedin
• Design TLC
• The Incredible Journey from Agency to Solo Business Owner with Paul Lacey
• Choosing the Right Niche with Sara Dunn
• The Importance of Niching Down, Part 2 with Sara Dunn
• Building a Better Business Part 1: Understanding Your Customers
• Jennifer Bourn Content Camp
• What Baby Clothes Can Teach You About Understanding Your Customers
• 12 Week Year
• Mindful School Marketing
• The Daily Stoic Podcast
• Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
• Creator Crew

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