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Sweathead, A Strategy Podcast
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How to Be an Australian Planner
A lot of planners are superfluous with their words. Their main objective in meetings or in presentations is to show how smart they are as opposed to how useful they are. Australians don't like that type of stuff and get to the point, which can sometimes be really helpful from a strategic point of view. "I'm not actually inspired as a creative or as a client I'm actually totally sure what they want me to do" says Aussies who have worked with an idol at Australia just over the years.
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