Many of us are kept back from producing something wonderful because we misunderstand the creative process. Ed catmall, the former siio of pikar, once said, we all start out ugly. Achievers tend to struggle with the notion of starting with rubbish. There is no mastery without mistakes and there is learning later without the courage to be rubbish. Make failure as cheap as possible by giving ourselves permission to fail.
Effortless: Chapter Nine
It all starts with a simple principle: not everything has to be so hard. This special episode is an excerpt from the audiobook, narrated by Greg. It explains the importance of embracing the rubbish in order to learn, grow, and make progress on what's essential.
- Effortless is available for purchase, as a book or audiobook. (Audio excerpted courtesy of Penguin Random House Audio from Effortless by Greg McKeown, read by the author and available wherever audiobooks are sold).
What's Essential Podcast
Greg McKeown
Scratch Audiohouse
Credits:
- Hosted by Greg McKeown
- Produced by Greg McKeown and Scratch Audiohouse
- Executive Produced by Greg McKeown, Avi Gandhi, Brent Montgomery, and Ed Simpson
- Co-Produced by Paul Dizon