The Synopsis cover image

Dialogue. The Invisible Competitor, PC Market, McDonald's Salads, and Reframing Disruption

The Synopsis

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Navigating Competition: The Evolution of Social Media Strategies

This chapter explores Meta's strategic adjustments to compete with platforms like Snapchat and TikTok, detailing the transformation of Instagram from a friend-focused sharing app to one enhancing broader content engagement. It also examines the consequences of Meta's choices in relation to innovation versus imitation in the tech industry.

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