E996: Clearbit CEO & Co-founder Alex MacCaw is creating god-mode for marketers with Clearbit X, gives insights on dynamic customer targeting, prioritizing profitability over valuation, GDPR’s adverse effect on Facebook & Google, value of aggregated data & benefits of CEO coaching
This Week in Startups
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Navigating Data Use for Enhanced Customer Engagement
This chapter explores the advantages and ethical implications of utilizing Clearbit for business intelligence, especially for smaller companies. It highlights strategies for personalizing visitor engagement through data while ensuring respect for user comfort and privacy.
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