Live: Eric Balchunas on The $ETH ETF Launch
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Marketing the Ether Narrative in the ETF Landscape
This chapter explores the marketing narratives and challenges surrounding Ether, particularly in light of its new ETFs. The discussion contrasts Ether's positioning as a multifunctional platform against Bitcoin's identity as 'digital gold,' while also examining Wall Street's response and its effects on Ethereum's marketing approach.
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