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17min chapter
258. Unlocking Attribution with TikTok and AppsFlyer
Deconstructor of Fun
The Evolution of Advertising Attribution
This chapter explores the emerging importance of cross-channel comparisons and innovative metrics in advertising attribution. It emphasizes the shift from traditional measurement methods to new engagement-based models like Engaged View Through Attribution (EVTA) while navigating privacy concerns. Furthermore, it illustrates how these advancements can enhance marketing performance and inform strategic decisions through comprehensive data integration.
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