Going Deep with Aaron Watson cover image

509 Get in the Game w/ Jesse Pujji (Gateway X)

Going Deep with Aaron Watson

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The Importance of Unbloat in Performance Marketing

Puporia's conversion rate almost never got beyond one and a half percent. The brand name just didn't appeal to women, even though a lot of women would come to it. One of the SKUs we had was a fiber product and it was expensive to ship. And then I think the third one was like, we got really specific about a customer and a pain point in a way that Pooforia was just like, everyone poops better.

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