How Sponsor Positions Are Valued

What role do CEO's play in signing drivers? How is the position of sponsor logos on cars and team kit decided? Who decides a team’s colours? 

McLaren CEO Zak Brown joins Christian Hewgill in the F1 paddock to answer your questions about the role of an F1 CEO.

Zak explains what his days look like away from the track and during Grand Prix weekends, including what he does on the pitwall during sessions, and how his responsibilities differ to those of Team Principal Andrea Stella.

Plus, Zak tells the story of how he ended up becoming McLaren CEO.