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The Movie Was a Phenomenon
The movie had a $1.5 million dollar budget and an 800,000 pound marketing budget - you can tell. The photoshoots for the poster are probably more glamorous than the movie itself. We knew it was a phenomenon in the UK early in the year. By the time we saw it, it felt like catching this ski lift to the top of a triple black diamond,. Like it was moving and we wanted to be a part of it.