Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

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Navigating Pricing Strategies in Innovation

This chapter explores the speaker's extensive experience in pricing strategy, particularly in the tech sector, and the insights shared in their book, 'Monetizing Innovation.' It emphasizes the importance of aligning product development with customer willingness to pay, addressing the common pitfalls companies face when launching new innovations. The chapter advocates for a cross-functional approach to pricing responsibility, ensuring that every department collaborates to meet market demand effectively.

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