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$100M Offers: E-commerce Edition | Ep 420
The Game w/ Alex Hormozi
Is There a Guarantee That You Can't Guarantee?
This is an implied guarantee. It's aversion of guarantees. In increasing value, an increasing lie somebody wants to buy i. And then finally, naming it in a way that i think it would be cool if i said my dream outcome was that i wanted a warm jacket,. Then probably having warm or hot, or fire, or flames or oven right in the name might be something that will help me experience my dream oucome. But on the flip side, if i wanted just something that was fashionable and light, then it might be a light fashion jacket - so it's telling me the dream outcome.
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