Protecting Your Email List and Reputation
Deliverability Defined
Introduction
Melissa hareill is the host of a new podcast, deliverability defined. She gives practical advice on how to improve your email deliver ability. Each week will be diving deep into a topic and giving you practical advice.
As creators, trust is everything. The trust between you and the subscribers who stay tuned is the foundation of your business and the source of your creative freedom. And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it.
In the tech-driven twenty-first century, spamming is more prevalent than ever. Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.
In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. From two-factor authentication to securing forms, double opt-ins, and the beauty of DMARC, here’s everything you need to know.
Key Takeaways
- [03:55] - An email list backed by a trusted ESP is valuable email currency. This currency makes you especially vulnerable to spammers and phishers.
- [06:48] - Using two-factor authentication at your ESP is essential.
- [10:19] - The most common damage spammers do is buy loads of subscribers or followers and send them spam or phishing links.
- [14:18] - Data breaches have long-lasting impacts. The two seconds it takes to double authenticate are worth it to avoid years of potential fallout.
- [15:06] - Use double opt-in and reCAPTCHA to prevent list bombing.
- [25:57] - Aside from spam prevention, double opt-ins ensure your list has the most engaged subscribers.
- [27:38] - Implement DMARC to prevent spoofing.
Quotes
[03:56] - “You might be thinking, ok, email spam is annoying, but how does this affect my email list? As someone with an email list and an account with an ESP, you have an asset that’s valuable to spammers.” ~ @mel_lambert_
[14:38] - “You could have someone send spam from your account or phish, and then it could take you months to build that up again. But it would only take one send for them to ruin your whole reputation.” ~ @mel_lambert_
[26:00] - “Double opt-in is so great to make sure the people in your list are the most high-quality. ” ~ @alyssa_dulin
Links
- Contact Us!
- Have I Been Pwned?
- Canva
- MailChimp
- SendGrid
- Spotify
- Gmail
- Microsoft
- Yahoo
- reCAPTCHA
- Slack
- Leadpages
- Deliverability Defined 0106: Authentication (SPF, DKIM, DMARC)
- Dmarcian
- DMARC Record Checker
- Reply All
- Reply All #91: The Russian Passenger
- Statista
- Verizon
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