2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Designing for the Disabled

The best place to get started is in a surprising niche. Designing for the abled focuses you on a very particular need state, which is unrepresentative. By focusing on that need state, you're probably creating value for a whole lot of people who aren't technically disabled but are incommoded....

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