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Andrés Jiménez Zorrilla on the Shrimp Welfare Project

80k After Hours

00:00

The Impact of Animal Welfare Advocacy on Consumer Behavior

Minicus says the animal rights movement has had limited success in changing consumer behavior. But it's created a much larger audience of people who are receptive to trying new meat alternatives if they are available, he adds. He is hopeful that shrimp tissue will be easier to replicate on a lab and sell as an alternative protein with plant protein.

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